Ecommerce automation

Recover the carts your email sequence never reaches

Cart recovery emails get opened by a fraction of shoppers. The same message on WhatsApp lands in a chat they already read, with a button that takes them back to the exact cart.

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Included in the platform licence. Not a paid add-on.

What is WhatsApp abandoned cart recovery?

WhatsApp abandoned cart recovery automatically messages a shopper who added items and left without paying, with a link back to the cart and often a discount code. WappBlaster connects to Shopify and WooCommerce to trigger these follow-ups, and also handles new order confirmations, status and tracking updates, feedback requests, COD confirmation and COD-to-prepaid conversion.

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Some of the businesses using WappBlaster products every day

Capabilities

What you get

Everything here is documented and shipping today, not on a roadmap.

Cart abandonment triggers

Fire a sequence when a cart is left, with delays you control between attempts.

Discount codes in the message

Send a coupon in the follow-up, using a limited-time-offer template with a visible countdown when urgency helps.

New order confirmations

A WhatsApp confirmation the moment the order is placed, which cuts "did my order go through" support volume.

Tracking links and feedback

Send the tracking link when the order ships, then ask for feedback after delivery.

COD confirmation

Confirm cash-on-delivery orders over WhatsApp before dispatch, which is the cheapest way to cut RTO.

COD to prepaid conversion

Offer a small incentive to switch a COD order to prepaid, automated at the point the order is placed.

How it works

Setting it up

  1. 1

    Connect the store

    Link Shopify or WooCommerce to the platform.

  2. 2

    Get the templates approved

    Order updates are utility templates and are charged at the lower rate.

  3. 3

    Build the recovery sequence

    One hour, one day, three days is a reasonable starting cadence.

  4. 4

    Add COD handling

    Confirmation before dispatch, and a prepaid conversion offer.

Where it earns its keep

Common uses

  • D2C brands

    Recovery rates that email cannot reach on mobile-first audiences.

  • High-RTO categories

    COD confirmation before dispatch, saving the return freight.

  • Fashion and accessories

    Carousel recovery messages showing what was left behind.

  • Grocery and repeat orders

    Reorder nudges based on previous purchase timing.

  • Electronics

    High-value carts where one nudge pays for the year.

  • Subscription boxes

    Renewal and pause handling in the chat.

Ships in these products

Frequently asked questions

Straight answers about WhatsApp abandoned cart recovery.

Does WhatsApp cart recovery work better than email?

On mobile-first markets it generally reaches far more people, because WhatsApp messages get opened where promotional email often does not. The honest caveat is that WhatsApp costs per message and email is close to free, so the comparison is recovered revenue against message cost, not open rate alone.

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Which stores are supported?

Shopify and WooCommerce have direct integrations. Anything else can trigger the same workflows through an inbound webhook, or via Zapier, Make, Pabbly Connect or n8n.

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What is COD to prepaid conversion?

When a customer places a cash-on-delivery order, an automated WhatsApp message offers a small discount to pay online instead. It reduces return-to-origin losses, which in Indian ecommerce is usually a bigger cost than the discount.

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Do order updates count as marketing messages?

No. Order confirmations, shipping updates and delivery notifications are utility templates tied to a transaction, and Meta charges them at the lower utility rate.

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Still not answered?

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Automation and workflows

Related features

Same licence, same login. These work together out of the box.

See Abandoned cart recovery on your own account

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  • Set up with you on a call, not a help article
  • Official Meta WhatsApp Business Platform
  • Flat annual fee, Meta charges passed through at cost