Reporting

Know what was delivered, what was read, and why the rest failed

Most tools tell you how many were sent. Sent is not a result. Every campaign here reports per-recipient status and gives Meta’s actual reason when a message does not land.

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Included in the platform licence. Not a paid add-on.

What is in a WhatsApp campaign delivery report?

WhatsApp campaign analytics track each message through sent, delivered, read and replied, plus failures with the reason Meta returned. WappBlaster reports this per recipient and in aggregate for campaigns sent from the dashboard and through the API, and delivery statuses can be pushed to your own webhook for storage in your systems.

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Capabilities

What you get

Everything here is documented and shipping today, not on a roadmap.

The full status chain

Sent, delivered, read and replied per recipient, so open rate and reply rate are measured rather than assumed.

Failure reasons that name the cause

An invalid number, a paused template, a blocked business and a daily limit are told apart, because each needs a different fix.

API campaign tracking

Messages fired through the API carry their status back into the same reporting, so a campaign triggered by your own system is not invisible.

Delivery webhooks

Point a webhook URL at your stack and receive Meta’s status events as they happen, for your own dashboards or data warehouse.

Custom reference IDs

Attach your own reference to a send and receive it back in the webhook, so a message maps to your order or ticket without a lookup table.

Account quality visibility

Quality rating and current messaging limit are visible, which is what actually governs how much you can send tomorrow.

How it works

Setting it up

  1. 1

    Send the campaign

    From the dashboard or over the API, both report identically.

  2. 2

    Watch the live counts

    Delivered and read climb while the send is still running.

  3. 3

    Open the failures

    Filter to failed and read the reason codes to see what class of problem it is.

  4. 4

    Fix and resend to the gap

    Rebuild a segment from the failures and resend only to those, not the whole list.

Where it earns its keep

Common uses

  • Proving campaign ROI

    Read and reply rates per template, not just send counts.

  • Template A/B testing

    Two templates to two segments, compared on reads and replies.

  • List hygiene

    Repeated invalid-number failures identify dead records to clean.

  • Deliverability triage

    A spike in failures usually means a template pause, visible immediately.

  • Warehouse reporting

    Webhook the raw statuses into your own BI stack.

  • Client reporting

    Agencies exporting per-campaign numbers for their customers.

Ships in these products

Frequently asked questions

Straight answers about WhatsApp campaign delivery report.

Can I see who read a WhatsApp campaign message?

Yes, when the recipient has read receipts enabled. Read status is reported per recipient. Users who disable read receipts show as delivered, never as read, which is a WhatsApp-level setting no platform can override.

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Why do messages show as sent but not delivered?

The message reached Meta but not the handset. Usually the phone is offline, the number is not on WhatsApp, or the recipient blocked the business. It typically resolves when the device reconnects.

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Can I get delivery reports into my own system?

Yes. Set a webhook URL and Meta’s status events are forwarded as they arrive. Adding a custom reference ID to the send lets you match each event to your own record.

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What does a sudden jump in failures usually mean?

Most often a template was paused for quality, or the number hit its messaging limit for the rolling 24 hours. Both show clearly in the failure reasons.

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Still not answered?

Ask a real person. We reply on WhatsApp, usually within the hour.

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Campaigns and broadcasts

Related features

Same licence, same login. These work together out of the box.

See Campaign analytics on your own account

A short call on your real list and your real templates. No card, no sandbox.

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  • Official Meta WhatsApp Business Platform
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