Commerce

A shop your customer browses without leaving the chat

Every link out to a website is a place people drop off. A catalogue attached to your WhatsApp number keeps browsing, choosing and ordering inside the thread they are already in.

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Included in the platform licence. Not a paid add-on.

What is WhatsApp commerce?

WhatsApp commerce lets customers browse products and place orders inside a WhatsApp chat. WappBlaster creates a Meta catalogue and links it to your WhatsApp API number, enables the catalogue icon and cart on the number, syncs products and orders with your ecommerce platform, pushes products to the Meta catalogue, and sends catalogue and multi-product messages so customers can browse and add to cart in the conversation.

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Some of the businesses using WappBlaster products every day

Capabilities

What you get

Everything here is documented and shipping today, not on a roadmap.

Meta catalogue creation and linking

Create the catalogue and attach it to the WhatsApp API number so the catalogue icon appears in your profile.

Cart on or off, per number

Enable the in-chat cart where you want customers to check out in WhatsApp, disable it where orders should go elsewhere.

Product and order sync

Sync product and order system fields with your ecommerce platform and edit the mapping when your catalogue does not match theirs.

Categories and product management

Create categories, add products, and push them to the Meta catalogue in bulk.

Send products into conversations

Share single products, multi-product messages or the whole catalogue from a campaign or a bot.

India compliance handling

Indian sellers must supply business compliance information before selling through WhatsApp commerce; that step is part of setup.

How it works

Setting it up

  1. 1

    Create and link the catalogue

    A Meta catalogue attached to your WhatsApp API number.

  2. 2

    Load products

    Push from a connected store or add them directly, with categories.

  3. 3

    Decide on the cart

    Enable it for in-chat checkout, or keep orders flowing to your site.

  4. 4

    Sell from campaigns and bots

    Catalogue and multi-product messages in broadcasts, product sends inside bot flows.

Where it earns its keep

Common uses

  • Local retail without a website

    A catalogue is the shopfront; no site to build or host.

  • Wholesale and B2B ordering

    Repeat buyers ordering from a known list.

  • Restaurants and cloud kitchens

    A menu customers browse and order from in the chat.

  • Boutiques and fashion

    New arrivals pushed as multi-product messages.

  • Electronics dealers

    Model comparisons in a single message.

  • Agri and commodity traders

    Rate lists that change often, updated in one place.

Ships in these products

Frequently asked questions

Straight answers about WhatsApp commerce.

Can customers actually buy inside WhatsApp?

They can browse a catalogue, add to a cart and submit an order inside the chat. Payment then happens either through WhatsApp native payments where available, through a payment link you send, or on delivery. The catalogue itself is the browsing and ordering layer, not a full checkout system.

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Do I need an existing online store?

No. Products can be added directly and pushed to the Meta catalogue. If you do run Shopify or WooCommerce, syncing keeps the catalogue current automatically.

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Is there anything extra for Indian sellers?

Yes. Meta requires business compliance information from Indian sellers before commerce features can be used on WhatsApp. It is a one-time setup step.

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What is the difference between this and the free digital catalogue?

The free digital catalogue is a hosted link that previews in a chat and works for anyone. WhatsApp commerce is the native Meta catalogue attached to your number, with the catalogue icon and cart inside WhatsApp itself. Many businesses use both.

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Still not answered?

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Commerce and payments

Related features

Same licence, same login. These work together out of the box.

See WhatsApp commerce and catalogue on your own account

A short call on your real list and your real templates. No card, no sandbox.

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  • Set up with you on a call, not a help article
  • Official Meta WhatsApp Business Platform
  • Flat annual fee, Meta charges passed through at cost