Send 1000 WhatsApp messages safely per day
A thousand a day is not a setting you switch on. It is a tier you earn, and new numbers start well below it.
How the ladder works
On Meta's Business Platform, how many unique customers you can start conversations with in a rolling 24 hours is set by a messaging tier, not by your software. New numbers begin at the lowest rung, commonly 1,000 unique recipients per day, and move up as sending volume grows while quality stays healthy. The tiers step up substantially at each level. The two things that matter are that the limit counts unique customers rather than messages, and that it rises automatically when you behave well rather than on request.
Quality gates the climb
You do not move up by sending more; you move up by sending more to people who do not complain. If the quality rating on your number drops, the tier increase stalls or reverses regardless of volume. This is why a business that blasts a purchased list to hit a thousand a day ends up permanently stuck at the bottom rung, while one that messages a smaller, consented list climbs past them within weeks. The system is designed to reward exactly the behaviour that also converts better.
Warming a new number
A number with no history should not go from zero to its cap on day one. Start with the most engaged segment you have, the people most likely to reply, and increase gradually over a couple of weeks. Replies matter here: a conversation where the customer answers is a strong positive signal, which is why warming with genuinely useful transactional messages beats warming with promotions. Businesses in a hurry to reach volume routinely take longer to get there than those that were patient for a fortnight.
Do not split across numbers to beat the cap
The common workaround is to register several numbers and divide the list. Running multiple numbers under one verified business is legitimate when they serve genuinely different purposes, such as sales and support. Using them purely to multiply a marketing cap is a pattern that tends to attract exactly the attention you were avoiding, and it fragments your customer conversations across numbers nobody can keep track of.
Ask whether you need the volume
Worth pausing on. A thousand promotional messages a day to a list that tolerates it is a real capability. A thousand a day to a list that does not is a fast route to a restricted number, and the businesses asking this question are usually closer to the second case. If the list is not consented, the tier ceiling is not your constraint, the list is. WappBlaster sends on the official platform, where the tier rises on its own once the sending is healthy.
Explore the platform
Frequently asked questions
How many WhatsApp messages can I send per day?
It depends on your messaging tier. New numbers on Meta's Business Platform typically start at 1,000 unique recipients in a rolling 24 hours and step up substantially as volume grows while quality stays healthy. The limit counts unique customers you start conversations with, not total messages, and replies within an open conversation are not capped the same way.
Link to this answerHow do I increase my sending limit?
By sending consistently to people who do not block or report you. Tier increases are automatic and driven by volume combined with a healthy quality rating, not by requesting them. A falling rating stalls or reverses the climb regardless of how much you send.
Link to this answerHow should I warm up a new number?
Start with your most engaged contacts, the ones most likely to reply, and build up over roughly two weeks rather than going straight to the cap. Replies are a strong positive signal, so useful transactional messages warm a number better than promotions do.
Link to this answerCan I use several numbers to send more?
Multiple numbers under one verified business are legitimate when they serve genuinely different purposes, such as separating sales from support. Using extra numbers purely to multiply a marketing cap tends to attract scrutiny and scatters customer conversations across numbers nobody can track.
Link to this answerStill not answered?
Ask a real person. We reply on WhatsApp, usually within the hour.
See it working on your own numbers
A short call, your real use case, no card required. We set it up with you rather than sending you a documentation link.