Order notifications belong in utility category; review asks need marketing consent.
Why this matters in 2026
Ecommerce messaging lives or dies on two numbers: how much revenue it recovers and how many customers it annoys. Everything below runs on the official WhatsApp Business Platform, and where a tactic trades one number against the other, that trade is stated rather than glossed over.
Recommended workflow
- Step 1: Plugin sends order status to WappBlaster
- Step 2: Utility templates for confirm/ship/deliver
- Step 3: Review marketing only if checkout opt-in flag set
- Step 4: Tracking URL in variable {{1}}
- Step 5: Suppress notification if customer opted out
Production checklist
- Order confirmed utility
- Shipped with tracking utility
- Delivered utility
- Review ask marketing with opt-in
Metrics to track
- Delivered %
- Read %
- Reply rate
- Opt-out rate
- Conversation cost per reply
How WappBlaster helps
Everything described here is available on WappBlaster, an official Meta WhatsApp Business Platform provider: bulk campaigns, chatbots, AI agents, a shared team inbox, automations and a REST API, on a flat annual platform fee with Meta’s conversation charges passed through at cost. Moving an existing number across from another provider usually takes 1–2 days.
Related reading
- Send bulk WhatsApp legally in India
- Complete WhatsApp Business API guide
- Bulk WhatsApp Marketing API product
Bulk WhatsApp Marketing API Software (₹7,999/yr, 0% markup) · Legal bulk guide · Complete API guide.