CRM

A CRM where the customer record and the chat are the same thing

Most CRMs bolt WhatsApp on as a channel. Here the contact record, the conversation, the tags and the campaign history are one object, so a segment you build is a segment you can message.

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Included in the platform licence. Not a paid add-on.

What is a WhatsApp CRM?

A WhatsApp CRM stores your contacts together with their WhatsApp conversation history, so targeting and messaging happen in the same system. WappBlaster holds contacts with unlimited custom fields (super fields), groups them into saved segments from any field or behaviour, applies tags manually or from bots and automations, and makes every one of those the audience for a campaign or the trigger for a workflow.

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Capabilities

What you get

Everything here is documented and shipping today, not on a roadmap.

Super fields

Add any field your business actually uses: plan, city, renewal date, dealer code, last order value. Fields are usable in template variables, segments and automation conditions.

Segments that stay live

A segment is a saved rule, not a frozen list. Contacts that start matching it get included in the next campaign automatically.

Tags from anywhere

Tag from the inbox, from a bot flow when someone picks an option, or from an automation when an order status changes. Tags then drive both targeting and routing.

Import and export with fields intact

CSV import maps to your super fields, and export brings them back out, so the CRM is never a place data goes to get stuck.

Lead sources feed it directly

IndiaMART, Facebook Lead Ads, Google Forms, Typeform, Contact Form 7, Zoho CRM and webhooks create contacts automatically.

CRM triggers

Contact creation or a field change can start a workflow, so a new lead gets its first WhatsApp message without anyone watching a queue.

How it works

Setting it up

  1. 1

    Define your super fields

    Decide what you actually segment on before importing, so the data lands in the right shape.

  2. 2

    Import contacts

    Upload a CSV or connect a lead source, mapping columns to fields.

  3. 3

    Build the segments that matter

    Usually three or four: by city, by plan, by recency, by value.

  4. 4

    Message and automate from them

    Segments become campaign audiences and workflow conditions.

Where it earns its keep

Common uses

  • Lead qualification

    Tag hot, warm and cold from a bot flow, then message each differently.

  • Renewal management

    Segment by renewal date and message 30 days out automatically.

  • Dealer and distributor networks

    Custom fields for territory and dealer code, segments per region.

  • Multi-city businesses

    City as a field, campaigns per city in the local language.

  • Repeat purchase nudges

    Segment on last order date and value.

  • Agency client separation

    Tags per client so one inbox serves many accounts.

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Frequently asked questions

Straight answers about WhatsApp CRM.

Is this a full CRM or just a contact list?

It is a working CRM for conversational sales: contacts with unlimited custom fields, segments, tags, a shared inbox, pipeline boards and automation triggers. It is not trying to replace an enterprise CRM for complex quote-to-cash; if you run Zoho or Salesforce, connect them through the lead sources and automations instead.

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How many contacts can it hold?

There is no contact cap in the platform and no per-contact pricing. What you pay does not change whether you hold 5,000 or 5 million contacts.

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Can I import my existing contacts?

Yes, by CSV, mapping your columns onto super fields so custom data comes across rather than being flattened to name and number.

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Do segments update automatically?

Yes. A segment is a rule, so it is evaluated when a campaign sends. Contacts that newly match are included without you rebuilding the list.

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Still not answered?

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CRM, inbox and team

Related features

Same licence, same login. These work together out of the box.

See WhatsApp CRM on your own account

A short call on your real list and your real templates. No card, no sandbox.

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  • Set up with you on a call, not a help article
  • Official Meta WhatsApp Business Platform
  • Flat annual fee, Meta charges passed through at cost