Instagram and Facebook messages, in the same inbox as WhatsApp
Customers do not care which app they messaged you on. Splitting them across three tabs and two logins is how replies get missed.
Included in the platform licence. Not a paid add-on.
What is Instagram DM automation?
Alongside WhatsApp, WappBlaster connects Instagram profiles and Facebook pages so direct messages from all three channels arrive in one shared inbox and can be automated with chatbots. Instagram and Facebook each have their own bot builders, and the same team, roles and routing apply across every connected channel.
Trusted by 3,500+ businesses
- 4.8 / 5
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- Meta Tech Provider
- D-U-N-S Registered
Some of the businesses using WappBlaster products every day
Capabilities
What you get
Everything here is documented and shipping today, not on a roadmap.
Connect a Facebook Page
Page messages arrive in the shared inbox with the same assignment and tagging as WhatsApp.
Connect an Instagram profile
Instagram direct messages handled by the same team, in the same place.
Instagram chatbot
A dedicated bot builder for Instagram conversations.
Facebook chatbot
A dedicated bot builder for Messenger conversations.
One team across channels
Roles, permissions, departments and schedules apply everywhere, not per channel.
Unified contact record
Conversations attach to the CRM contact so history is not fragmented by app.
How it works
Setting it up
- 1
Connect the page or profile
Authorise the Facebook Page or Instagram profile.
- 2
Route it to a department
Decide who handles social DMs.
- 3
Add a bot if volume warrants
Instagram and Facebook have their own builders.
- 4
Work one queue
All channels in the shared inbox.
Where it earns its keep
Common uses
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D2C brands
Instagram is often the first touch, WhatsApp closes the sale.
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Influencer-driven sales
DM volume that a single phone cannot absorb.
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Local services
Facebook Page enquiries answered as fast as WhatsApp ones.
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Multi-brand agencies
Several pages and profiles handled by one team.
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Comment-to-DM flows
Social engagement moved into a real conversation.
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Support consolidation
One queue instead of three apps and three logins.
Ships in these products
Frequently asked questions
Straight answers about Instagram dm automation.
Can I answer Instagram and WhatsApp from the same inbox?
Yes. Instagram profiles and Facebook Pages connect alongside WhatsApp, and all their conversations land in the same shared inbox with the same assignment, tagging and routing.
Link to this answerDo Instagram and Facebook need approved templates?
No. Template approval is a WhatsApp requirement. Instagram and Messenger have their own messaging policies and time windows, but not Meta’s template review process.
Link to this answerIs this a replacement for WhatsApp?
No, an addition. WhatsApp remains the channel with the deepest reach and the strongest reply behaviour in most markets; Instagram and Facebook capture the customers who start there.
Link to this answerStill not answered?
Ask a real person. We reply on WhatsApp, usually within the hour.
Platform and setup
Related features
Same licence, same login. These work together out of the box.
- WhatsApp Business API setup The API onboarding is where most businesses stall: verification stuck, a number already in use, a migration that loses templates. Read more
- API and webhooks If you are wiring WhatsApp into your own product, you need the real identifiers and the real status events. Read more
See Instagram and Facebook messaging on your own account
A short call on your real list and your real templates. No card, no sandbox.
- Set up with you on a call, not a help article
- Official Meta WhatsApp Business Platform
- Flat annual fee, Meta charges passed through at cost