Compliance

Opt-outs handled properly, because your messaging limit depends on it

Blocks and reports drag down the quality rating Meta uses to set your daily limit. Honouring opt-outs is not just the law, it is what keeps the number sending.

See it on a call See pricing

Included in the platform licence. Not a paid add-on.

How does WhatsApp opt-out work?

WhatsApp requires opt-in before a business sends marketing templates, and requires an easy way to opt out. WappBlaster records opt-outs against the contact and excludes them from every later campaign across all numbers on the account. Because blocks and "report business" actions lower the number’s Meta quality rating, and that rating governs the daily messaging limit, honouring opt-outs directly protects how much you can send.

Trusted by 3,500+ businesses

  • 4.8 / 5
  • G2
  • Capterra
  • SoftwareSuggest
  • Techjockey
  • Meta Tech Provider
  • D-U-N-S Registered
  • Aayu ENT Clinic
  • Raj
  • Queens
  • Ganesh
  • Om
  • Chanakya

Some of the businesses using WappBlaster products every day

Capabilities

What you get

Everything here is documented and shipping today, not on a roadmap.

Automatic stop handling

A contact who replies with a stop word, or taps an opt-out button, is flagged and dropped from subsequent marketing sends without anyone editing a list.

Account-wide suppression

The exclusion applies across every WhatsApp number on the account, so a multi-number campaign cannot reach someone who opted out from another number.

Consent recorded on the contact

Where and when the opt-in came from is stored as a field, which is what a DPDP or GDPR enquiry actually asks for.

Opt-out buttons in templates

Add a quick-reply opt-out to marketing templates. Making it easy lowers the block rate, which is the metric that hurts.

Quality rating visibility

See the current rating and messaging limit for each number, so a decline is caught before it costs a tier.

Segments that respect consent

Marketing segments exclude opted-out contacts by construction, so the safe thing is also the default thing.

How it works

Setting it up

  1. 1

    Collect opt-in and record it

    Website form, chat widget, QR code or a bot flow, with the source stored on the contact.

  2. 2

    Give an obvious way out

    An opt-out quick reply on marketing templates, honoured automatically.

  3. 3

    Let suppression run

    Opted-out contacts drop out of future campaigns with no manual list editing.

  4. 4

    Watch quality weekly

    A falling rating is an early warning that the audience or the message is wrong.

Where it earns its keep

Common uses

  • DPDP Act compliance

    Provable consent and honoured withdrawal for Indian businesses.

  • GDPR for EU contacts

    Consent source and timestamp on every record.

  • Protecting a warmed number

    Keeping a 100,000-tier number from sliding back down.

  • Agency-run accounts

    Suppression that survives across clients and campaigns.

  • List acquisition cleanup

    Purchased lists produce blocks fast; suppression contains the damage.

  • High-frequency senders

    Daily senders where a single bad campaign costs a tier.

Ships in these products

Frequently asked questions

Straight answers about WhatsApp opt out.

What happens to my number if people block it?

Blocks and reports lower the quality rating. A sustained low rating gets the number’s messaging limit reduced, and in the worst case the number is restricted from sending. Opt-out handling is the main defence.

Link to this answer
Does an opt-out apply to every number on my account?

Yes. Suppression is account-wide, so a contact cannot be reached from a different sending number in a later campaign.

Link to this answer
Can a contact opt back in?

Yes, if they message you again or re-consent through a form or bot flow. The re-consent is recorded like any other opt-in.

Link to this answer

Still not answered?

Ask a real person. We reply on WhatsApp, usually within the hour.

Ask on WhatsApp

Campaigns and broadcasts

Related features

Same licence, same login. These work together out of the box.

See Opt-in and opt-out management on your own account

A short call on your real list and your real templates. No card, no sandbox.

Get a free demo All features
  • Set up with you on a call, not a help article
  • Official Meta WhatsApp Business Platform
  • Flat annual fee, Meta charges passed through at cost