RCS

RCS campaigns, in the same place as your WhatsApp campaigns

RCS is what SMS became: verified sender, rich cards, images, video and buttons, delivered into the default Android messaging app with no install required.

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Included in the platform licence. Not a paid add-on.

What is RCS business messaging?

RCS (Rich Communication Services) is Google’s upgrade to SMS, delivering verified-sender branded messages with images, video, carousels and tappable buttons into the native Android messages app. WappBlaster runs bulk RCS campaigns from the same dashboard as WhatsApp, including text broadcasts, media-and-button cards, carousels and interactive campaigns, with delivery reporting per campaign.

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Capabilities

What you get

Everything here is documented and shipping today, not on a roadmap.

Bulk text broadcasts

The straightforward case: a text RCS campaign to many recipients, with a verified brand identity attached.

Rich cards with media and buttons

An image or video, body copy and tappable buttons in a single card.

RCS carousels

Multiple swipeable cards in one message, the same pattern as a WhatsApp carousel.

Interactive broadcasts

Suggested replies and actions the recipient taps rather than types.

Delivery reporting

Per-campaign delivery reports, so RCS is measured the same way as WhatsApp.

Brand approval handled

The RCS agent goes through Google’s brand approval; we handle the application and the email verification step.

How it works

Setting it up

  1. 1

    Apply for the RCS agent

    Submit brand details for Google approval and reply to the verification email.

  2. 2

    Wait for brand verification

    Once approved, your name and logo show as a verified sender.

  3. 3

    Build the campaign

    Pick text, card, carousel or interactive, and choose the audience.

  4. 4

    Send and read the report

    Delivery reporting works the same way as WhatsApp campaigns.

Where it earns its keep

Common uses

  • Replacing promotional SMS

    Same reach on Android, far richer message.

  • Reaching non-WhatsApp users

    Contacts who are not on WhatsApp but are on Android.

  • Banking and finance alerts

    Verified sender matters most where impersonation is the risk.

  • Retail offers

    Carousel cards instead of a truncated text offer.

  • Delivery notifications

    A tracking button rather than a bare URL.

  • Two-channel campaigns

    WhatsApp first, RCS to whoever did not receive it.

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Frequently asked questions

Straight answers about RCS business messaging India.

What is RCS and how is it different from SMS?

RCS is the successor to SMS built into Google Messages. Where SMS gives you 160 plain characters from an unknown shortcode, RCS gives a verified brand name and logo, images, video, carousels, tappable buttons and delivery plus read reporting, with nothing for the recipient to install.

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Do recipients need a special app for RCS?

No. RCS is delivered in the default messages app on Android. iPhones added RCS support in iOS 18, though business messaging availability there varies by carrier and region.

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How is RCS charged?

RCS in India is charged per session by the carriers rather than per message, and the rate differs from WhatsApp conversation pricing. The charges are passed through; the platform fee does not change.

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Should I use RCS instead of WhatsApp?

Usually alongside, not instead. WhatsApp has the deeper install base and two-way conversation habit in India; RCS reaches Android users who never reply on WhatsApp, and does not require them to have your number saved.

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Still not answered?

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Campaigns and broadcasts

Related features

Same licence, same login. These work together out of the box.

See RCS business messaging on your own account

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