Campaign programme
WhatsApp for political campaigns, run legally
Constituency-scale messaging on the official Meta API, with the consent and opt-out handling that keeps a campaign number alive through polling day.
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Some of the businesses using WappBlaster products every day
What you get
The detail
Segment by constituency
Tag supporters by ward, booth, language and volunteer status, and message the segment rather than the list.
Consent and opt-out
Opt-in capture and unsubscribe handling wired into every send, which is what keeps the number healthy at volume.
Scheduled bursts
Time sends around rallies and announcements, with per-template delivery and read reporting.
Replies handled
A chatbot triages volunteer sign-ups and queries, escalating the rest to a human in a shared inbox.
Volunteer accounts
Unlimited agents on the flat fee, so booth teams work the same inbox without extra per-seat cost.
Reporting per segment
Delivered, read and replied by ward and language, so the next message is aimed better than the last.
Where campaigns get this wrong
Bulk tools that are not on the official API get numbers banned mid-campaign, usually at exactly the moment volume matters. The other failure is sending to bought lists, which produces block reports faster than any content problem.
- Unofficial senders lose numbers at peak volume
- Bought lists generate blocks, not votes
- No opt-out handling means rising block rates
- No segmentation means the wrong message to the wrong ward
Frequently asked questions
Is WhatsApp campaigning legal in India?
Messaging supporters who opted in, through the official WhatsApp Business Platform with approved templates, is within both Meta policy and India DPDP rules. Sending to purchased voter lists is not, and it is also the fastest way to lose the number.
Link to this answerCan we run this across several constituencies?
Yes. Contacts are tagged by ward, booth and language, and each segment gets its own template and schedule. Reporting is per segment, so you can see which ward actually engaged rather than one aggregate number.
Link to this answerWhat happens to the account after the election?
The platform fee is annual, so the account stays available for constituency communication afterwards. Most campaign teams keep it running for the sitting member office rather than starting again next cycle.
Link to this answerStill not answered?
Ask a real person. We reply on WhatsApp, usually within the hour.
Set it up before the cycle starts
Business verification and template approval both take days, not hours. Starting a week before polling is what forces campaigns onto risky tools.