The twelve templates below are patterns, not copy to paste. Each one is built around a single reason the customer would want to reply, because on WhatsApp that reason, not the discount size, decides whether a bulk send gets answers or gets blocked. All of them are written for Meta's marketing category and the variables WappBlaster fills from your contact fields.
Bulk WhatsApp marketing templates for something new
1. The restock you asked about. "Hi {{1}}, the {{2}} you asked about on {{3}} is back in stock. Want us to hold one for you?" Button: Hold one for me. Works because it answers a question the customer actually asked.
2. First look for regulars. "Hi {{1}}, our new {{2}} collection goes on the site Friday. As a regular, you can see it today." Button: Show me. The value is time, not money.
3. One-line launch. "{{1}} is now available at our {{2}} branch, from ₹{{3}}." Button: See details. Short enough to read in the notification preview.
Win-back WhatsApp marketing templates for quiet customers
4. The service reminder. "Hi {{1}}, it has been six months since your last {{2}}. Shall we book a slot this week?" Button: Book a slot. Utility in spirit, but written as marketing because it asks for a new booking.
5. The honest check-in. "Hi {{1}}, we have not seen you since {{2}}. Was something wrong with your last order?" Buttons: All good and Something was off. The second answer is worth more than a sale.
6. Saved basket, no pressure. "Hi {{1}}, your {{2}} is still saved. Free delivery if you finish the order today." Button: Finish my order.
Bulk WhatsApp templates for events and dated offers
7. Event invite with a seat count. "Hi {{1}}, our {{2}} workshop on {{3}} has a few seats left. Want one?" Buttons: Reserve a seat, Not this time.
8. The festive window. "Hi {{1}}, our Diwali prices run until {{2}}. Here is what is in your size." Media header with the product image; button: Shop the edit.
9. Last-day nudge, sent once. "{{1}}, today is the last day of the {{2}} offer." Button: Use it now. Send it once; a second last-day message reads as a lie.
Post-purchase WhatsApp marketing templates
10. The pairing suggestion. "Hi {{1}}, customers who bought {{2}} often add {{3}}. Want to see it?" Button: Show me. Relevance comes from the purchase, not guesswork.
11. Review ask, made easy. "Hi {{1}}, how is your {{2}} working out? One tap tells us." Buttons: Love it, It is okay, Not happy. Route the third straight to a person.
12. Referral, with the reason first. "Hi {{1}}, glad the {{2}} worked out. If a friend needs one, they get ₹{{3}} off with your code {{4}}." Button: Share my code.
What the twelve bulk WhatsApp templates have in common
- The first line is about the customer, not the brand. "Your size is back" beats "Big news from us".
- One offer per message. With two, the reader has to choose before acting, and many simply do neither.
- A button, not "reply YES". A tap is effortless and lands as a clean tag you can segment on.
- Variables carry facts, such as the product, date or branch, never filler.
Getting bulk WhatsApp marketing templates approved
Submit each pattern under the marketing category with realistic sample values, keep variables away from the very start and end of the body, and avoid all-caps or a pile of exclamation marks, which reviewers read as spam. Our guide to template variables covers the placement rules in detail.
WappBlaster helps draft and submit templates as part of a flat ₹7999 a year platform fee ($200 outside India). Meta's per-message charge is passed through at cost. The campaign composer previews each template filled with a real contact before you send.