WhatsApp commerce is the sale of goods inside the messaging app, with the product range attached to the business number itself. Every link out to a website is a place people drop off. A catalogue attached to your WhatsApp number keeps browsing, choosing and ordering inside the thread they are already in.
Included in the platform licence. Not a paid add-on.
The short version
WhatsApp commerce in brief
WhatsApp commerce with WappBlaster turns a WhatsApp API number into a storefront: the platform creates a Meta catalogue, links it to the number and switches on the catalogue icon and cart, so buyers add items and order without opening a browser. As a WhatsApp selling and marketing platform, WappBlaster keeps products and orders in sync with your ecommerce system and can push products to the catalogue in bulk. The differentiator for Indian sellers is that the compliance details Meta asks them to supply are handled during setup. The cart is optional per number, so a brand that wants payment through its own website checkout can keep the catalogue for browsing only. Getting started takes 4 steps: create and link the catalogue, load products with categories, decide on the cart, then sell through campaigns and bot flows that place products inside the conversation. Wholesale buyers can reorder from a familiar list, and traders with changing rates update them centrally.
WhatsApp commerce lets customers browse a product catalogue, add items to a cart and place orders inside a WhatsApp chat without visiting a website.
WappBlaster creates the Meta catalogue, links it to your API number, syncs products and orders with your store, and covers the compliance details Indian sellers must supply.
Local retailers use the catalogue as their storefront.
Browsing and ordering stay in the thread instead of a link out.
Wholesale buyers reorder from a known list in chat.
Product and order fields map to your ecommerce platform.
WhatsApp commerce lets customers browse products and place orders inside a WhatsApp chat. WappBlaster creates a Meta catalogue and links it to your WhatsApp API number, enables the catalogue icon and cart on the number, syncs products and orders with your ecommerce platform, pushes products to the Meta catalogue, and sends catalogue and multi-product messages so customers can browse and add to cart in the conversation.
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Capabilities
Everything here is documented and shipping today, not on a roadmap.
Create the catalogue and attach it to the WhatsApp API number so the catalogue icon appears in your profile.
Enable the in-chat cart where you want customers to check out in WhatsApp, disable it where orders should go elsewhere.
Sync product and order system fields with your ecommerce platform and edit the mapping when your catalogue does not match theirs.
Create categories, add products, and push them to the Meta catalogue in bulk.
Share single products, multi-product messages or the whole catalogue from a campaign or a bot.
Indian sellers must supply business compliance information before selling through WhatsApp commerce; that step is part of setup.
How it works
A Meta catalogue attached to your WhatsApp API number.
Push from a connected store or add them directly, with categories.
Enable it for in-chat checkout, or keep orders flowing to your site.
Catalogue and multi-product messages in broadcasts, product sends inside bot flows.
Where it earns its keep
Local retail without a website
A catalogue is the shopfront; no site to build or host.
Wholesale and B2B ordering
Repeat buyers ordering from a known list.
Restaurants and cloud kitchens
A menu customers browse and order from in the chat.
Boutiques and fashion
New arrivals pushed as multi-product messages.
Electronics dealers
Model comparisons in a single message.
Agri and commodity traders
Rate lists that change often, updated in one place.
Ships in these products
Sellers just starting out can try the free digital catalogue, read about running a whole store inside WhatsApp and see how chatbots help online stores.
| Feature | What it does | Best for |
|---|---|---|
| Catalogue creation and linking | Attaches a Meta catalogue to the number | Sellers starting from scratch |
| In-chat cart | Lets customers check out inside WhatsApp | Simple orders |
| Product and order sync | Maps fields to your store platform | Brands with an existing store |
| Product sends | Shares one product, a set or the whole catalogue | Campaigns and bot flows |
Straight answers about WhatsApp commerce.
They can browse a catalogue, add to a cart and submit an order inside the chat. Payment then happens either through WhatsApp native payments where available, through a payment link you send, or on delivery. The catalogue itself is the browsing and ordering layer, not a full checkout system.
Link to this answerNo. Products can be added directly and pushed to the Meta catalogue. If you do run Shopify or WooCommerce, syncing keeps the catalogue current automatically.
Link to this answerYes. Meta requires business compliance information from Indian sellers before commerce features can be used on WhatsApp. It is a one-time setup step.
Link to this answerThe free digital catalogue is a hosted link that previews in a chat and works for anyone. WhatsApp commerce is the native Meta catalogue attached to your number, with the catalogue icon and cart inside WhatsApp itself. Many businesses use both.
Link to this answerCatalogue setup, the in-chat cart and store sync are all covered by the one licence you pay for each year. Messages that carry products, such as catalogue or multi-product sends, have Meta's normal charge passed through at cost.
Link to this answerYes. It creates the Meta catalogue, links it to your API number, syncs products and orders with your store, and sends catalogue and product messages from campaigns and bots.
Link to this answerYes. The cart is enabled or disabled per number, so customers can still browse the catalogue while orders go through your own site's checkout.
Link to this answerYes. You create categories, add products and push them to the Meta catalogue in bulk, or load them from a connected store.
Link to this answerUse the catalogue as the menu so customers browse and order inside the chat, and keep the cart switched on for in-chat ordering. Cloud kitchens follow the same pattern.
Link to this answerYes. Repeat B2B buyers can order from a known product list in the chat, and traders whose rate lists change often can update them in one place.
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Commerce and payments
Related features
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