The campaign playbook
A seasonal campaign playbook for Jaipur
Jaipur's sales come in waves. These four habits help a campaign ride them without wearing out the list.
1 Plan around the seasons
Wedding months for jewellers, the winter tourist rush for hotels, fair dates for exporters. Fix the campaign calendar a month ahead so templates are approved before the busy week arrives.
2 Segment by past interest
Tag contacts by what they asked about or bought. A buyer who only ever orders silver should not receive the gold launch, and a boutique stocking indigo prints should see indigo first.
3 Hindi or English per group
Many local customers read Hindi more comfortably, while overseas buyers and corporate clients need English. Keep both versions approved and give each contact a language tag.
4 Second message to the interested only
When a campaign gets clicks but no orders, one drip step reaches just those people a couple of days later. Everyone else hears nothing until the next relevant offer.