A WhatsApp CRM is customer relationship software built around WhatsApp, where each contact's details and chat history live in one record. Most CRMs bolt WhatsApp on as a channel. Here the contact record, the conversation, the tags and the campaign history are one object, so a segment you build is a segment you can message.
Included in the platform licence. Not a paid add-on.
The short version
WhatsApp CRM in brief
A WhatsApp CRM from WappBlaster holds each contact with as many custom fields as the business needs, called super fields, alongside that person's chat history, so the data used to choose an audience is the same data agents see in conversation. As part of a WhatsApp marketing platform, segments are stored rules rather than frozen lists, and they recalculate whenever a campaign or workflow uses them. The plainest differentiator is pricing: there is no contact cap and no per-contact fee, so holding 5,000 records or 5 million costs exactly the same. Tags arrive from the inbox, chatbot choices or automations, and CSV import or export keeps every custom field intact. New enquiries flow in from IndiaMART, Facebook Lead Ads, web forms and Zoho CRM without anyone retyping them. A renewal date kept as a field can drive a reminder sent 30 days ahead of expiry. Quote-heavy sales with many touchpoints outside WhatsApp may still pair it with Zoho CRM.
A WhatsApp CRM keeps each contact together with their WhatsApp conversation history, fields and tags, so choosing an audience and messaging it happen in one system.
WappBlaster gives every contact unlimited super fields, live segments and tags from bots or automations, all usable as campaign audiences.
Track plan, city, renewal date or dealer code as variables and conditions.
Contacts that newly match a segment join the next campaign.
A new lead can trigger its welcome WhatsApp automatically.
Exports bring every super field back out.
A WhatsApp CRM stores your contacts together with their WhatsApp conversation history, so targeting and messaging happen in the same system. WappBlaster holds contacts with unlimited custom fields (super fields), groups them into saved segments from any field or behaviour, applies tags manually or from bots and automations, and makes every one of those the audience for a campaign or the trigger for a workflow.
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Capabilities
Everything here is documented and shipping today, not on a roadmap.
Add any field your business actually uses: plan, city, renewal date, dealer code, last order value. Fields are usable in template variables, segments and automation conditions.
A segment is a saved rule, not a frozen list. Contacts that start matching it get included in the next campaign automatically.
Tag from the inbox, from a bot flow when someone picks an option, or from an automation when an order status changes. Tags then drive both targeting and routing.
CSV import maps to your super fields, and export brings them back out, so the CRM is never a place data goes to get stuck.
IndiaMART, Facebook Lead Ads, Google Forms, Typeform, Contact Form 7, Zoho CRM and webhooks create contacts automatically.
Contact creation or a field change can start a workflow, so a new lead gets its first WhatsApp message without anyone watching a queue.
How it works
Decide what you actually segment on before importing, so the data lands in the right shape.
Upload a CSV or connect a lead source, mapping columns to fields.
Usually three or four: by city, by plan, by recency, by value.
Segments become campaign audiences and workflow conditions.
Where it earns its keep
Lead qualification
Tag hot, warm and cold from a bot flow, then message each differently.
Renewal management
Segment by renewal date and message 30 days out automatically.
Dealer and distributor networks
Custom fields for territory and dealer code, segments per region.
Multi-city businesses
City as a field, campaigns per city in the local language.
Repeat purchase nudges
Segment on last order date and value.
Agency client separation
Tags per client so one inbox serves many accounts.
Ships in these products
Teams already on another CRM read syncing Zoho segments for bulk WhatsApp, bulk WhatsApp software that includes a CRM and about deal boards where each card is a chat.
| Feature | What it does | Best for |
|---|---|---|
| Super fields | Unlimited custom fields per contact | Businesses segmenting on their own data |
| Live segments | Rules over fields, tags and activity | Repeat campaigns |
| Tags from anywhere | Tagging from the inbox, bots and automations | Routing and targeting together |
| CRM triggers | Start workflows on creation or a field change | Instant lead follow-up |
Straight answers about WhatsApp CRM.
It is a working CRM for conversational sales: contacts with unlimited custom fields, segments, tags, a shared inbox, pipeline boards and automation triggers. It is not trying to replace an enterprise CRM for complex quote-to-cash; if you run Zoho or Salesforce, connect them through the lead sources and automations instead.
Link to this answerThere is no contact cap in the platform and no per-contact pricing. What you pay does not change whether you hold 5,000 or 5 million contacts.
Link to this answerYes, by CSV, mapping your columns onto super fields so custom data comes across rather than being flattened to name and number.
Link to this answerYes. A segment is a rule, so it is evaluated when a campaign sends. Contacts that newly match are included without you rebuilding the list.
Link to this answerThe CRM is included in the platform licence and nothing is priced per contact. The fee stays the same whether you hold a few thousand records or millions, and Meta's message charges are passed through at cost.
Link to this answerYes. Every contact carries unlimited custom fields, tags and its WhatsApp conversation, and saved segments built from them become campaign audiences and workflow triggers.
Link to this answerOne that lets you store territory and dealer code as custom fields and build a segment per region. In WappBlaster those super fields also work as template variables, so each region's message can be personalised.
Link to this answerYes. Zoho CRM is one of the connected sources, so you can keep it as your main CRM and let WhatsApp contacts and messaging run alongside it.
Link to this answerYes. Store the renewal date as a field, build a segment on it and message customers automatically, for example 30 days before expiry.
Link to this answerYes. CSV export brings every contact out with all custom fields included, so your data never gets stuck in the platform.
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