RCS business messaging is a way for brands to send app-like messages, with media and buttons, to phones over the standard Android messaging channel. RCS is what SMS became: verified sender, rich cards, images, video and buttons, delivered into the default Android messaging app with no install required.
Included in the platform licence. Not a paid add-on.
The short version
RCS business messaging India in brief
RCS business messaging in India gives brands a way past the 160-character limit of plain SMS by sending branded, verified messages into the default messages app on Android phones. WappBlaster, a WhatsApp and RCS campaign platform, runs these sends from the dashboard teams already use for WhatsApp, so the main differentiator is a single place to plan both channels, with RCS going to the people a WhatsApp campaign missed. Four formats are available: text broadcasts, rich cards with an image or video and buttons, swipeable carousels, and interactive messages with suggested replies. Before anything goes out, Google must approve the RCS agent; WappBlaster files that application and handles the verification email. iPhone delivery is not guaranteed: Apple added RCS in iOS 18, yet whether business messages reach those phones depends on carrier and country. Indian carriers bill per session and those charges pass through unchanged, while the platform fee stays the same.
RCS business messaging is the upgrade to SMS: branded messages from a verified sender with images, video, carousels and buttons, landing in the default Android messages app.
WappBlaster runs bulk RCS campaigns from the same dashboard as WhatsApp and handles the Google brand approval application for your RCS agent.
Cards and carousels replace a truncated 160-character offer.
Android contacts who do not use WhatsApp still get a rich message.
Banks and finance brands show a verified identity where impersonation is the risk.
Run RCS and WhatsApp side by side from one dashboard.
RCS (Rich Communication Services) is Google’s upgrade to SMS, delivering verified-sender branded messages with images, video, carousels and tappable buttons into the native Android messages app. WappBlaster runs bulk RCS campaigns from the same dashboard as WhatsApp, including text broadcasts, media-and-button cards, carousels and interactive campaigns, with delivery reporting per campaign.
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Capabilities
Everything here is documented and shipping today, not on a roadmap.
The straightforward case: a text RCS campaign to many recipients, with a verified brand identity attached.
An image or video, body copy and tappable buttons in a single card.
Multiple swipeable cards in one message, the same pattern as a WhatsApp carousel.
Suggested replies and actions the recipient taps rather than types.
Per-campaign delivery reports, so RCS is measured the same way as WhatsApp.
The RCS agent goes through Google’s brand approval; we handle the application and the email verification step.
How it works
Submit brand details for Google approval and reply to the verification email.
Once approved, your name and logo show as a verified sender.
Pick text, card, carousel or interactive, and choose the audience.
Delivery reporting works the same way as WhatsApp campaigns.
Where it earns its keep
Replacing promotional SMS
Same reach on Android, far richer message.
Reaching non-WhatsApp users
Contacts who are not on WhatsApp but are on Android.
Banking and finance alerts
Verified sender matters most where impersonation is the risk.
Retail offers
Carousel cards instead of a truncated text offer.
Delivery notifications
A tracking button rather than a bare URL.
Two-channel campaigns
WhatsApp first, RCS to whoever did not receive it.
Ships in these products
Before choosing a channel, read RCS, WhatsApp and SMS compared for India, then look at Instagram and Facebook messaging in the same inbox and spreading large sends over several numbers.
| Feature | What it does | Best for |
|---|---|---|
| Text broadcast | Plain RCS text to many recipients with brand identity | Replacing promotional SMS |
| Rich card | Image or video, copy and tappable buttons in one card | Retail offers and launches |
| Carousel | Several swipeable cards in one message | Showing a product range |
| Interactive broadcast | Suggested replies and actions to tap | Delivery notices with a tracking button |
Straight answers about RCS business messaging India.
RCS is the successor to SMS built into Google Messages. Where SMS gives you 160 plain characters from an unknown shortcode, RCS gives a verified brand name and logo, images, video, carousels, tappable buttons and delivery plus read reporting, with nothing for the recipient to install.
Link to this answerNo. On Android, RCS messages arrive in the messaging app the phone already uses. Apple brought RCS to the iPhone with iOS 18, but whether business RCS messages reach iPhones depends on the carrier and the country.
Link to this answerIndian carriers bill RCS by the session, not by the individual message, at rates that are separate from WhatsApp’s conversation pricing. Those carrier charges are passed through to you, and the platform fee stays the same.
Link to this answerUsually alongside, not instead. More people in India have WhatsApp and are used to replying on it, whereas RCS gets through to Android users who ignore WhatsApp, even if they have never saved your number.
Link to this answerRCS sits inside the same platform licence as WhatsApp, so the platform fee does not change when you add it. Indian carriers bill RCS per session, and those carrier charges are passed on to you unchanged.
Link to this answerYes. It runs bulk RCS campaigns from the dashboard you use for WhatsApp and takes care of the Google brand approval application, including the email verification step, for your RCS agent.
Link to this answerAn approved RCS agent. You submit brand details to Google and reply to the verification email; once approval comes through, your name and logo appear as a verified sender and campaigns can go out.
Link to this answerA rich card or a carousel usually beats plain text for retail. A carousel shows several swipeable products in one message, while a single rich card suits one launch with an image, copy and a button.
Link to this answerYes. Interactive broadcasts include suggested replies and actions the recipient taps, so a delivery notice can show a tracking button rather than a bare link.
Link to this answerThat two-channel pattern is a listed use: WhatsApp goes first, then RCS goes to whoever did not receive it, with delivery for both channels reported in the same dashboard.
Link to this answerStill not answered?
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Campaigns and broadcasts
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