A WappBlaster Master Distributor owns one city, earns 40% direct margin on every sale they close plus a 20-25% override on every sub-dealer sale in their city, with lifetime renewal commission on Attendance, Field Tracker and Taskgati subscriptions. This post walks through the exact margin math, side-by-side with the Tally and Quick Heal partner programmes so you can benchmark before you apply.
The three numbers that matter
- Sub-dealer margin: 40% on every subscription invoiced. Paid as a netted discount at invoice time.
- Master override: 20-25% on every sub-dealer sale in your city. Paid by the 10th of the following month against a GST invoice.
- Lifetime renewal commission: same percentages on Year 2, Year 3, Year N for every customer that renews.
Worked example 1 — a single sub-dealer
Sub-dealer Anil in Indore signs a 25-staff garment factory for the Attendance + Field Tracker bundle: Rs. 18,000 per year. Anil keeps 40% (Rs. 7,200). You as Master earn a 22.5% override (Rs. 4,050). WappBlaster recognises the remaining Rs. 6,750 as cost of channel + product margin. Year 2 renewal pays both Anil and you again on the renewed Rs. 18,000.
Worked example 2 — a 10-dealer city
You sign 10 sub-dealers, each closing 3 new customers / month at an average Rs. 18,000 / year ticket. New customers Year 1: 10 × 3 × 12 = 360. Year-1 override @ 22.5% on Rs. 64.8 lakh of new sales = Rs. 14.58 lakh. Year 2 assumes 85% retention: 360 × 0.85 + 360 new = 666 customers, generating Rs. 26.96 lakh override. Year 3: 666 × 0.85 + 360 = 926 customers, generating Rs. 37.51 lakh override. Three-year override cumulative: roughly Rs. 79 lakh before any direct sales of your own.
Direct sales — the 40% slice
Customers you close yourself (no sub-dealer involved) pay you the full 40% margin instead of the 22.5% override. Many Master Distributors carry a few large enterprise accounts directly while sub-dealers fan out across the SMB long-tail. A direct 100-staff factory at Rs. 60,000 / year ticket pays Rs. 24,000 / year to you.
Payout cycle and invoicing
Sub-dealer margin is netted at invoice; the customer pays Rs. 18,000, the sub-dealer remits Rs. 10,800 to you (or WappBlaster, depending on the city's billing model) and keeps Rs. 7,200. Your override is invoiced to WappBlaster monthly and paid by the 10th of the following month. Renewal commission flows on the same cycle.
Why is the WappBlaster override higher than Tally / Quick Heal?
Three structural reasons: (1) software SKUs have far higher gross margin than boxed antivirus or accounting licences, leaving more room to pay the channel; (2) WappBlaster runs its own product, support and billing — there is no second OEM in the value chain; (3) the programme is deliberately oversized in 2026 to recruit the right Master Distributors in every city before alternatives saturate.
3-year LTV by SKU
- Attendance Management App: ~Rs. 6,000-10,000 / year ticket on 7-25 staff. 3-year LTV around 2.5x year-one with 85% retention.
- Field Tracker: Rs. 2,000-5,000 / user / year × 5-50 users. Highest absolute LTV thanks to per-user expansion.
- Taskgati Employee Monitoring: per-user recurring; easiest cross-sell to existing customers in Year 2.
Apply for your city
One Master Distributor per city. See the full programme, model your earnings on the calculator, then apply on WhatsApp with your city, current business and target headcount. Already running a reseller business? Compare the two tracks on the Reseller Partner page.
Resell what: Attendance Management App · Field Employee Tracking · Taskgati Employee Monitoring.
